GAVL’s crop safety enterprise eyes maize, and rice to amplify portfolio

After consolidating its function in vegetation consisting of cotton and chillies, the crop safety enterprise of Godrej Agrovet Ltd (GAVL) is eyeing primary subject vegetation – maize and rice to make its product portfolio. “Maize and rice are the focal point regions for us within the subsequent 3 years. We are running on a singular herbicide for maize and count on to release it in Kharif subsequent yr,” stated Rajavelu NK, CEO, Crop Protection Business, GAVL. Also, the employer is running on extra merchandise – a herbicide and insecticide for rice, which might be in one-of-a-kind ranges of registrations and may be released over subsequent to 3 years, he added. The R and D department of GAVL’s crop safety enterprise is growing that new merchandise leveraging its partnership with Nissan Chemical Corporation. Rajavelu stated Gracia, an insecticide released closing year in collaboration with Nissan for chillies, is choosing up.

Rajavelu stated the employer’s approach of launching an umbrella emblem – PYNA for its cotton herbicide and weed control merchandise — has commenced yielding outcomes with the income growing via means of nearly 1.7 instances this year. “Our income has crossed 1,000 kilolitres this year towards six hundred kl closing yr,” he stated.

In May this year, GAVL released the umbrella emblem for its selective cotton herbicide – pyrithiobac sodium, bringing all its weed control merchandise – Hitweed, Hitweed Maxx and Maxxcot below the PYNA Brand. It additionally extended the PYNA emblem brand to co-entrepreneurs consisting of Bayer CropScience, Rallis India, Dhanuka Agritech, PI Industries and IndoFil Industries.

Crop safety biz

The crop safety enterprise registered a 34 consistent with cent increase in Q1 sales at ₹264 crore over the identical duration closing year’s ₹198 crore. The crop safety enterprise accounted for approximately 14. three consistent with cent of GAVL’s topline all through Q1. GAVL’s Combine, a plant increase regulator for grapes has a 70% consistent with cent marketplace share, even as Hanabi, an insecticide released in collaboration with Nissan is for controlling mites in tea and chilli. “Our pinnacle 5 to 6 merchandise consisting of PYNA, Gracia, Hanabi and Combine amongst others account for approximately 60% consistent with cent of our sales,” he stated. Though the income of crop safety merchandise consisting of PYNA and Gracia had bogged down all through August, the revival of rains in September needed to increase the income, he stated.

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