Government launches SARATHI portal to help insurance companies connect with farmers.

The Center on Thursday launched the SARATHI portal, which aims to help insurance companies reach out to farmers and rural dwellers with customized products and government-backed insurance products, including the Pradhan Mantri Fasal Bima Yojana (PMFBY). Agriculture Minister Arjun Munda has launched a helpline number 14447 for farmers to express their concerns on strengthening the grievance redressal mechanism under PMFBY.

Sharing information about the SARATHI (Sandbox for Agriculture, Rural Security, Technology and Insurance) portal, PMFBY CEO Ritesh Chauhan said it provides a digitized insurance journey that simplifies the process for farmers. He said the portal is a single platform to view, buy and avail insurance products. The platform has digital payment facilities and improved fee collection, free advertising, tracking and solution, and user-friendly user interfaces for stakeholders, he said, adding that various insurance products will be introduced on the portal in a phased manner. 

In the first phase accident and hospital cash insurance, in the second phase health, commercial and home insurance and in the third insurance products for tractor, two-wheeler, livestock and non-PMFBY, Chauhan said. He also said that the government can monitor the response of farmers to such non-subsidized products and if necessary intervene through an appropriate system to promote the general welfare of the farmers. A system of study materials on PMFBY, Modified Interest Subsidy Scheme (MIIS) and Kisan Credit Card (KCC) has also been launched.

“Krishi Rakshak Portal & Helpline” acts as a facilitator to bridge the gap between the insured farmer on the one hand and Insurance Companies, Bankers, Common Service Centers (CSC) and state governments on the other. Chauhan said that farmers can register their complaints either on the portal or through the helpline and they will be forwarded to the insurance companies for compensation. The role of the center is like that of a mediator who ensures that farmers’ grievances are resolved. Munda said, “Our ministry is working together to make India a Viks Bharat (developed nation). We are moving ahead with the adoption of digital technology. The initiatives will definitely benefit farmers.

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