Realizing its sales potential, popular Basmati brand ‘India Gate’ has decided to focus on some of these varieties in the branded category as it hopes to capitalize on the growing demand for high-quality non-Basmati varieties, some of which are superior to Basmati- rice. With sales of the non-basmati segment likely to be ₹ 200 billion with that tax, India Gate owner KRBL is likely to set up two processing units, one in Kandla (Gujarat) and the other in Karnataka, mainly for expansion. kava in non-basmati rice.
Spices Launch
KRBL Business Director Ayush Gupta told business direction that the company is doing very well in the domestic market and plans to expand its portfolio by launching spices. Certain spices (Biryani masala) have already been launched to complement Basmati rice and will be available individually across the country from this month, Gupta said. KRBL on Tuesday reported results for the October-December quarter of the current fiscal, in which its total revenue fell 6 percent to ₹ 1,437 crore from ₹ 1,536 crore in the previous year, mainly due to a 47 percent decline. export revenue. The biggest boost came from the domestic market, whose revenues grew by nearly 15 percent in the third quarter of 2024 and accounted for 80 percent.
Plant Plans
Gupta asked if the company had any problems with the same brand India Gate, which is known for basmati and also sells non-basmati. so they chose only a few varieties like Surti Kolam, Jeera Rice, Sona Masoori, Wada Kolam and Gobindobhog. He said that while the Karnataka factory is mainly used for Sona Masoori, the Kandla factory, which has a capacity of 500 tonnes per day, apart from processing and packaging non-basmati rice from Wada Kolam, also packs basmati rice into consumer products. Gupta further said that the domestic growth was primarily driven by a significant increase in branded basmati sales and an impressive 158 percent growth in non-basmati sales. “There was strong volume growth in both the consumer and bulk packaging segments,” he said. He said that in the non-basmati segment, the company decides whether the consumer prefers a particular variety, bulk or consumer pack.
