Neera’s first shipment left Cochin port for the United States.

Tirupur-based Global Coconut Farmers Producer Company Ltd has entered the overseas market with its ready-to-drink Neera by shipping the first batch from Cochin port to the US market. The shipment was flagged off by CFSM IV Logistics Pvt Ltd, Vallarppadam, K. B. Hebbar, Director , CPCRI and Vice Chairman, Coconut Development Board.

Hebbar congratulated Global CPC for the initiative and said it was the result of the efforts of the company’s 1,200 member farmers. The main objective of the FPO is to improve the livelihoods of its members. Balasubramanian, director of global CPC, said Regent North America LLC is the importer of the product and the company aims to ship one container each month. The company produces 1,000 liters of Neera per day and the product is sold in around 600 shops in Tamil Nadu, of which 200 are organic shops. The product is also available on online platforms like Flipkart and Amazon.

Thenneera, a natural drink collected from coconut flowers, is a unique drink that is delicious and nutritious. This first drink is packaged without preservatives and has a shelf life of 12 months. QRS Marketing Pvt Ltd is the distributor of the product in Kerala.

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