The demand for sustainably produced agricultural products is growing, says Fairtrade

Demand for sustainably produced agricultural products such as cotton and coffee is increasing in the Indian market, driven by growing consumer awareness and pressure from convenience food and fashion brands, says certification company Fairtrade International. Sales of fair trade branded products are expected to double to around ₹ 24 billion in 2022 from the previous year due to increased consumer awareness, especially in urban markets, said Abhishek Jani, CEO of Fairtrade India Projects. According to him, the 2023 sales numbers of fair trade brand products, which were higher than last year, are still to be specified.

Exports of Fair Trade certified products such as tea, coffee, rice, spices, fruits and vegetables including grapes, corn, corns, raisins, mango pulp and cotton as additional products such as bed sheets and towels are on the. get up, Jani said. The premium for a fair trade certified export is around ₹ 40 lakh per year and growing. Fair trade aims to unleash the power of producer collectives to help marginal and small farmers and workers organize. He worked with Indian farmers on capacity building, certification and market linkages.

Cooperation with FPO

“We work with companies to enable these manufacturers to access domestic and international markets,” said Jani. Fair Trade has worked with around 112 Farmer Producer Organizations (FPOs) and more than 1.4 million farmers and workers. According to Jan, another 10-15 farmer groups are in the certification phase, including those focused on coffee and cotton. The price received by farmers’ unions is at least 5-15 percent higher than the market price of products with a fair trade certificate. “The market for traditional fair trade products continues to be strong. The Indian market sells a lot of tea, coconut oil, spices from Kerala and also cocoa” Jani said, adding that millet is a relatively underdeveloped category, with strong growth seen in super grains like Quinoa. .

Fair trade creates sustainable and fair trade relationships with a minimum support price for farmers and social investment in production communities. fair trade helps build capacity and empowers farmers and workers to fight climate change, which increases women’s participation in business and technical training decision-making.

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