Trident, an agricultural company, plans to make India the largest exporter of bananas

Agricultural company Trident Agrocom has partnered with Tiruchi-based National Research Center for Bananas (NRCB) to create community initiatives for banana farmers. Aryamman Agarwaal, CEO of the Mumbai-based firm, said these include training them in storage, packaging, microbial control, pricing, crops and technology. “Such an initiative will help the entire value chain of bananas besides bringing them on the technology platform,” Agarwaal told Business Line in an online communication. To fulfill the global market for Indian bananas, Trident prefers to adopt initiatives like tissue culture, training of farmers on global standards, government measures and continuity of the value chain. banana market due to weather conditions and regions like Tamil Nadu, Andhra Pradesh and Maharashtra. Interestingly, Trident started its first deliveries to West Asia for free to raise money if the quality was good. “It worked and the company exported 25 containers in 2015 to 100 containers per month in 2022 (25,000 tons of bananas per year).

 Consultants, tie-ups

  Trident was established with the aim of bringing Indian bananas to all parts of the world and making India a leading banana exporter. Trident is a long-term company that aims to get from the lab to the fork. The company grows the fruit on its 1,000-acre farms  in Maharashtra. It  also involved farmers through contract farming. In addition, the company was engaged in the production of fertilizers. It is  distributed free of charge to farmers who engage in it. Trident has set up its packaging facility at Shelgaon, cold storage and warehouse at Bor, plus another warehouse at Tembhurn – all in Maharashtra. The COO said the startup hired former employees of  Chiquita and  Fyffes of Ireland as consultants to broaden their skills and deepen their knowledge of the banana value chain. He said the  company has tied up with an Italian research and development company to become a leader in banana exports and  joined hands with a global tissue culture producer. 

D2C pilot project 

 “We believe in strengthening and elevating the entire banana value chain in the same way that the Philippines has revamped its banana sales process. He said one of the company’s efforts is to influence policy makers and regulators to shape policies and provide pricing power to farmers. Trident, which also exports guavas and kiwifruit, plans to move into the direct-to-consumer (D2C) segment by using agricultural waste to create sustainable textiles. “We did a pilot project where shirts for farmers were made from agricultural waste. We also plan to launch D2C products”, whose CEO father Aaloke founded the company in 2015. One of the regrets of the company is that although the country is the largest producer of bananas, it barely accounts for four percent of the total production. Peru and Ecuador export the most in the world thanks to the high standards of the value chain. He said most of India’s exports go to the Persian Gulf and Iran.

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