Unnati Agri provides financial solutions to IFFCO’s distribution partners.

Unnati Agri, an agricultural supply chain and financial services startup, has announced a partnership with IFFCO to provide financial solutions to channel partners in the leading fertilizer industry. Unnati, in collaboration with NBFC partners, including its subsidiary Ora Finance, will provide distribution finance to over 76,000 distribution partners across India associated with IFFCO, the company said in a statement.

Fully Digital

Ashok Prasad, Co-Founder, Unnati, said the partnership with IFFCO will enable its channel partners to realize their full potential and contribute to the growth of the agriculture industry in India. The credit facility offered under this partnership is fully digital and designed to help IFFCO customers easily access short-term credit. Ranjeesh Pandey, Chief Marketing Officer, IFFCO, said the credit granted by Unnati will support the implementation of revolutionary nano-fertilizer technology in agriculture. “This not only allows IFFCO retailers and distribution partners to expand their business in IFFCO’s nano and specialty fertilizers sector, but also helps us meet the growing needs of farmers about nano fertilizers. We believe that such opportunities will be good for farmers and will support the adoption of technology in our agriculture sector. Initially, it was decided to start in UP, Bihar, Maharashtra, Telangana and Andhra Pradesh,” Pandey said.

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