UPASI develops strategies to increase South Indian tea exports

The United Planters Association of South India (Upasi) has suggested marketing strategies for South Indian tea to increase exports for a better price. South India traditionally exported more than 50 percent of its production and accounted for nearly 50 percent of the country’s total exports. However, in 2022, it exported only 36 percent of its production. Due to South India’s relatively high export intensity, increasing export volume becomes crucial for South India’s demand and supply dynamics. 

   The collapse of the Soviet Union, which used to be a safe destination for Indian tea, and especially for South Indian tea, required the tea industry to work with the government to find and develop suitable markets, says an overview report of the plantation sector. The presence of South Indian tea in the domestic market is mostly regional and the market  is limited. I must drink more tea. The report also called for diversification of the market portfolio with the aim of maintaining and maintaining existing key markets, in addition to having a single reliable road supplier footprint  in emerging markets. To develop and maintain the export rate, it is necessary to grow traditional markets and develop new opportunities in developing markets. 

 The road sector in South India has made tremendous efforts to improve the road quality profile  by restructuring field and manufacturing practices and reorganizing business processes to ensure proper predictability. The benefits of these additional efforts will be exploited through various promotional activities, promoting unique teas, promoting tea-growing regions, strengthening Brand India in foreign markets and increasing the  global exposure of Indian tea in general and South Indian tea in particular. UPASI also suggested that the road board explore the possibility of setting up an Incubation Center for Atal Road, which can bring  much-needed innovation in the fields of vending machines (Make-in-India), traceable blockchain technology, and artificial intelligence. If such support is provided to the tea industry, it will bring much-needed innovation and value addition to tea.  According to Upas, total tea exports declined by 0.8 percent to 96.3 million kilograms in January-June this year. North India exported 59.16 million kilograms, up 0.12 percent from last year.  South Indian tea shipments, however, fell 2.25 percent to 37.33 million kilograms.

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